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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Tuesday, February 22, 2005

Cracking up

Somedays you just want a laugh or two:

"The Gates" by artists Jean-Claude and Christo were 7,500, 16-foot-tall structures arrayed along 23 miles of footpaths throughout the New York Central Park. It required more than 1 million square feet of vinyl and 5,300 tons of steel, at a cost (borne exclusively by the artists) of US$20 million.

"The Crackers" by parody profiteers Jane and Chris were 36 crackers, peanut butter or cheese, spanning nearly 23 inches along a footbridge in said same park. It required 26 minutes to set up and cost US$2.50 and was also borne exclusively by the artists with ulterior motive: "buy our t-shirts, tote bags, bibs, mugs and coasters here!"

A 19-year-old named Gary Brolsma sits in his New Jersey home and creates a video of himself lip-synching to the techno beat of a Romanian pop song and starts viral craziness on net called the "Numa Numa Dance" -- faster than you can say: "Macarena anyone?" MORE.

Google links to video: Here.

"Carly, you're fired!"

"Here's US$45 million to go away."

The payout for the hatchet woman of Hewlett-Packard Co is in the form of stock options and US$21m severance pay on top of her regular salary and cash bonuses after five years at the company.

America likes rewarding failures.

In the winter of our dis-content with dotcoms, during 2001 and 2002, CEOs who left their posts received an average severance of US$16.5million, according to a study conducted by Paul Hodgson, senior research associate at The Corporate Library. [Note: Recently ousted PeopleSoft CEO Craig Conway made US$16m and fit the average perfectly.]

In addition to the actual figures, Hodgson also discovered that most CEO employment contracts state that failure to perform is not grounds for termination "for cause", meaning that unless a chief commits an actual crime, they are entitled to their full severance package. holds Photoshop contest and see what they come up with here.


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