on media, tech, design and other stuff

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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Saturday, October 23, 2004

Last night my website saved my life...

Can a website save your life?

Apparently in the case of Australian journalist John Martinkus it can.

Excerpt from AP report in the BBC:

His executive producer at Australia's SBS network, Mike Carey, said Google probably saved freelance journalist Martinkus.

"They Googled him and then went onto a web site - either his own or his book publisher's web site, I don't know which one - and saw that he was who he was, and that was instrumental in letting him go, I think, or swinging their decision," he told AP news agency

Even terrorists use Google for background checks. Try typing your name and do some ego-surfing. See what pops up.

If you're a journalist -- like me -- the results can be the basis of a website.

Then go here to read what Sreenath Sreenivasan suggests. And see what others have done.


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