”We’re Back to Challenge Intel,” AMD

By Julian Matthews

Advanced Micro Devices Inc (AMD) of the US has embarked on a huge ramp up of its K6 MMX-enhanced microprocessors in a bid to regain lost ground to long-time rival Intel Corp, also of the US.

“We are now back in contention to challenge Intel’s monopoly and are targeting to capture between 20-30% of the microprocessor market this year,” said Gerald Lynch, AMD’s vice president of sales and marketing for the Asia-Pacific and Japan.

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