Guy Kawasaki’s 11-point guide

By Anita Matthews

Two weeks ago, former Apple Computer software evangelist-turned-venture capitalist Guy Kawasaki made a quick trip to Kuala Lumpur, courtesy of MDeC, to share his perspective of venture capitalists and fund-seekers in conjunction with WCIT 2008.

Kawasaki, who founded Garage Technology Ventures, regaled the audience at NetBASH for two hours with his experience as a venture capitalist and shared insights on pitches that work.

Make meaning
Innovation is driven by the desire to make meaning. Kawasaki firmly believes we should take it upon ourselves to change the world and make it a better place.

Make mantra
According to Kawasaki, there’s a high correlation between mission statements and golfing — it is too long, meaningless and forgettable. Therefore, create mantra for your innovation. Examples of simple and straightforward mantras — Nike’s Authentic Athletic Performance, Wendy’s Healthy Fast Food or Fedex’s Peace of Mind. Unless you run out of options, the Dilbert’s (satirist cartoonist) mission statement generator is not your first stop.

Jump to the next curve
Don’t copy other people’s ideas. Innovators should focus their efforts on creating the next curve instead of remaining on the same track as most companies tend to do, says Kawasaki. He shared an example of ice-making. Ice harvesters stuck to traditional methods and did not move to the next curve by building a factory. Nor did the guy who ran the ice factory invent the factory.

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