News
MANAGING MEDIA IN A CRISIS: JULY 16 & 17, 2008Posted on July 17, 2008
Public workshop on media relations, new media and crisis communications held over two days at Boulevard Hotel, Mid Valley, Kuala Lumpur.
Main facilitator: Anita Devasahayam. Guest speaker: Julian Matthews.
Participants: Senior General Managers, General Managers, Directors and Executives.
Topic highlights: Understanding the media, New media, formulating crisis key messages, press releases and holding statements, FAQ exercise, countering Internet rumours, hoaxes and brand terrorism, and crisis communications role-play scenarios.
MEDIA RELATIONS WORKSHOP: JUNE 2 & 3, 2008
Posted on June 3, 2008
In-house workshop on media relations, new media and crisis communications for a leading manufacturer and exporter.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Executives, plant managers, supervisors and security personnel.
Topics included: Understanding the role of media, the 5Ws and 1H, impact of new media, dealing with media in an emergency, how to handle media enquiries, press release writing, key messages and crisis communications.
FEEDBACK:"I would like to thank the trainers for giving me the confidence especially when we need to meet the media."
"Good, excellent! I was so excited with this training which is new for me."
"Both trainers are well-versed with the topics and able to execute the training professionally."
"A good and fantastic training in media relations."
"Knowledgable and good presentation."
MULTIMEDIA JOURNALISM WORKSHOP: MAY 28-30, 2008
Posted on May 30, 2008
In-house workshop on Multimedia Journalism for a leading news wire agency held over three days.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters, editors, audio visual personnel.
Topics included: New media, multimedia writing, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, 3G phones and audio slideshows.
FEEDBACK:"I enjoyed this course and the many more things that I've learnt. I really appreciate the cooperation between my news organisation and Trinetizen."
"Recommended to all journalists as there is a rising trend in multimedia reporting."
"As I have little knowledge on photo editing, this course helped me to broaden my level of knowledge on photo editing."
"The Management Committee will need a session – perhaps two hours just to understand the trends, the direction that new technology is providing to new media."
"Keep up the good work!"
"Longer classes, more classes. At least once a week."
NEW MEDIA WORKSHOP: May 23, 2008
Posted on May 23, 2008
One-day workshop on New Media and Media Relations at One World Hotel for leading cellular service provider.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Corporate communications, media relations and marketing personnel.
Topics included: New media, search and RSS, blogging, podcasting, social media marketing, social media press release, pitching online media, crisis communications and press conference scenarios.
FEEDBACK:"Interactive, very up-to-date knowledge and resources. Very practical solutions for business."
"I loved the fact that the training was engaging and very simple, yet at the same time, detailed and informative. This training made ‘new media’ seem easy."
"Share some of the more current training topics that is your strength."
"Exceptionally refreshing and provided good insights towards new media and a great overview of what’s available and how to make use of it."
"The training is very useful and informative – an eye opener on the tools, functions, topics, RSS etc."
"Very insightful, excellent examples and guides which are non-complicating. Presentation was informal and easy to grasp. I want more!"
"Informative, useful in my work and daily life."
MULTIMEDIA JOURNALISM WORKSHOP: April 17-19, 2008
Posted on April 19, 2008
In-house workshop on Multimedia Journalism for leading English daily held over three days.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters and editors of leading English daily.
Topics included: New media, multimedia journalism, 3G mobile phone applications, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, online interview techniques, web writing, Eyetrack studies, creating audio slideshows and producing multimedia packages.
FEEDBACK:"I found the multimedia workshop very informative and interactive. The knowledge and skills gained would come in very useful in this era of digital media journalism."
"I appreciate how Julian has tried to tailor this training session to the needs of my team. His knowledge and opening us to so many other sites in the virtual world have helped to give us more ideas on more effective communication forums. It was a worthy crash course."
"It was very educational and I discovered the software introduced is extremely user-friendly."
"Trinetizen Media was able to educate us on a variety of online trends and methods available now. They were friendly, helpful and, most importantly, well-versed on all things multimedia."
"Had a fantastic time which went by so quickly for a three-day course."
INVESTOR RELATIONS CONFERENCE: ASIA BUSINESS FORUM
Posted on March 25, 2008
Presentation by Julian Matthews entitled "Crisis Communications in the YouTube Age" at 10.45am, March 25th, 2008 at JW Marriott, Kuala Lumpur organised by Asia Business Forum.Blogs, podcasts, social networks and video sites are running riot on the Internet and mobile networks.
- How do you ensure your key messages are not lost in the dense fog of a saturated mediascape?
- How do you counter hoaxes, errors, rumours and false information in the era of viral communication?
- How do you know whether the social web is worth the R.O.I.?
This presentation addresses how you can begin to participate in the global conversation in investor relations.
Presentation available at Slideshare.net. POWER OF PUBLIC RELATIONS CONFERENCE
Posted on March 17, 2008
Presentation by Anita Matthews entitled "Realising the Role of Wikis and Blogs in PR" at 10.45am, March 17th, 2008 at Grand Millennium, Kuala Lumpur organised by Knowledge Group of Companies.
Topic includes:
- Integrating these emerging communications channels into your PR campaigns
- Harnessing the power of social network
- Identifying and reaching influential bloggers
- Enjoying the benefits of RSS, blogging and podcasting