News
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS: FEB 01, 2010Posted on Feb 06, 2010
Half-day, in-house workshop for leading document storage player.
Presenters: Anita Devasahayam and Julian Matthews.
Participant: C-Level executive.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, online reputation management and crisis communications.
FEEDBACK:
"Appreciate the effort and time Julian and Anita put into customizing the presentation. The video-recording during the role-plays was fantastic!"
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS: JAN 27, 2010
Posted on Feb 06, 2010
Half-day, in-house workshop for leading cashless payment player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-Level executives.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, engaging bloggers, online reputation management and crisis communications.
FEEDBACK:
"An eye-opener on dos and don’ts when facing the media."
SOCIAL MEDIA JOURNALISM: JAN 21-22, 2010
Posted on Feb 06, 2010
Photo courtesy of Philip Hii.
In-house workshop for leading national daily newspaper and online publisher.
Presenters: Julian Matthews and Anita Devasahayam.
Participants: Editors, senior journalists, journalists and photographers.
Topics included: Social media, spreadable media, livestreaming, crowdsourcing, social networks, microblogging, community management, mobile journalism, personal branding, metrics and measuring success of social media projects.
FEEDBACK:
"For basics on social media, Trinetizen Media has done a great job especially for a ‘net illiterate’ like me."
"Training is very informative and useful especially in this age of new media."
"Interesting and informative. I learnt a lot of things here."
"I was quite excited when I heard we were going to receive training on social media. I’ve always wanted to learn and know more about Twitter and now, I know how. Would be great for my work."
"Excellent trainer. Would highly recommend (him) to other organisations."
"This is the best (training) of its kind I have ever attended in my entire career as a journalist."
"Helpful, approachable, knowledgeable. Julian is down-to-earth, very helpful and approachable. He is not stingy to share his wide knowledge on social media journalism."
"I learnt a lot in the two days and signed up in Facebook and Twitter, something that I’ve been avoiding the past two years. Realised that these could be useful tools for work."
"Thumbs up! It was a good workshop."
EFFECTIVE MEDIA RELATIONS AND CRISIS COMMUNICATIONS: JAN 7-8, 2010
Posted on Feb 6, 2010
Pic above: Winning team of final role-playing exercise
In-house workshop for leading cashless payment player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Marketing and corporate communications senior executives, managers, assistant managers and executives.Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:
"I appreciate the information shared during the two-day training. The training was very satisfying especially with regards on how to deal with the media."
"I enjoyed the two-day class very much. A well-blended combination of information, facts, knowledge, case studies, fun and tips."
"In the two days I have enjoyed the presentations and lots of knowledge shared about how the media works."
"Learnt how to tackle media in a better way. This training helped me gain some ideas on how to tackle issues arising during a crisis.""Role play helps a lot in overcoming your fear with the media and audience. And I learnt a lot more about social media."
"Friendly experts in their respective fields."
EFFECTIVE MEDIA RELATIONS: DEC 9, 2009Posted on Dec 17, 2009
In-house workshop for leading celco and wireless broadband player.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Heads of regions and heads of departments, managers and executives.
Topics included: Media relations, social media, targetting the media, key messages, FAQs, media interview preparation, handling tough questions, engaging bloggers, online reputation management and crisis communications.
Winning team in media conference simulation
FEEDBACK:
"Very good workshop especially with experienced facilitators who went through both sides - media and corporate. Interactive!"
"Appreciate being given a chance to attend the training which helps me to understand the media effectively."
"Good, informative and lots of insights into the media."
"The duo was great in sharing experiences, thoughts. Fruitful session."
"This is my first exposure in media relations training. The training has given me better and positive perception about the media. Further training should be carried out by Anita and Julian's team."
"Knowledgeable, quick in questioning, experienced in media."
"The trainers were great with experiences and sharing which really helps me a lot in my responsibilities. I am more equipped but still have a long way to learn. Life experiences are my favourite."
ASIA'S MEDIA INNOVATORS: NOVEMBER 19, 2009
Posted on November 19, 2009
Trinetizen Media's training efforts with Malaysia's No 1 daily newspaper, The Star, was referenced in Asia's Media Innovators, a book by Stephen Quinn, associate professor of journalism at Deakin University in Australia. Anita and Julian Matthews were referred to as the trainers that conducted multimedia journalism and online advertising courses for the editorial and advertising staff of The Star in late 2006 and 2007.
In the 2006-2008 timeframe, over 105 editors, journalists and photographers learnt how to combine text, audio, photos or video for a multimedia story in Trinetizen Media's three-day Multimedia Journalism course.
Over 70 advertising executives also participated in Trinetizen Media's customized two-day Multimedia and Online Advertising course covering Google AdSense, Google AdWords, online advertising terminology, integrated campaigns, mobile advertising, 3G phones, blogging, social networks, search engine marketing and measuring online advertising campaigns.
Download Stephen Quinn's Asia's Media Innovators (PDF 726KB) published by Konrad-Adenauer-Stiftung.
MOBILE MEDIA AS A FORCE FOR CHANGE: OCTOBER 20, 2009
Posted on October 22, 2009
Julian Matthews of Trinetizen Media presented during a panel discussion at the GoMobile 2009 Conference held at Hotel Istana, Kuala Lumpur, Malaysia on Oct 20, 2009.He shared three stories - the first on how youth groups in the Kibera slum area of Nairobi, Kenya were empowered with mobilephones and microfinancing to start businesses and connect with the world, the second was on Twestival Kuala Lumpur, a social cum charity event for tweeters, and the third was on the citizen journalism movement started by MalaysiaKini, the online news site that reaches its milestone 10th year in operation this November.
Links:
1. Slide stack on "Mobile and Social Media As A Force For Change."
2. Extended slide stack + Videos.
3. Transcript.
COMMUNICATE MAGAZINE UK INTERVIEW ON INTERNET RUMOURS: OCTOBER, 2009
Posted on October 19, 2009
Julian Matthews was interviewed by Neil Gibbons, editor of UK-based Communicate Magazine, for comments on article entitled "Ugly rumours" in their most recent issue.
He said: "In the digital age, a reputation that has taken years to build can be destroyed in seconds - by anyone," says Julian Matthews of international media training consultancy Trinetizen.
"Rumours can spread via the internet like wildfire. And what’s scary is that anyone can have an impact on your brand. An especially motivated, persistent and vindictive individual can be a nightmare."
Official tweeters on corporate Twitter accounts already help to manage the discussion of Zappos, Honda, Dell, Comcast and Southwest Airlines. They do a great job addressing potential crises in real-time," says Matthews.
More on the piece in the blog post here.
CRISIS COMMUNICATIONS IN THE YOUTUBE AGE: AUGUST 7, 2009
Posted on Aug 31, 2009
View more presentations from Julian Matthews.
One-hour talk at Malaysian International Chamber of Commerce and Industry.
EFFECTIVE MEDIA RELATIONS: AUG 4-5, 2009
Posted on Aug 10, 2009
In-house workshop for leading international non-profit.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Chief Technical Officer, Senior Executives of Media and Public Affairs, Programme Officers, Communications Officers, Team Leaders, and Community Liaison Officers.Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:"The training provided some very useful tips on how to deal with the media and a good introduction into social media."
"Great insights into how journalism work from a different perspective which is useful to conduct my work when it comes to liasing with media."
"The training was worth my while. I learnt a lot of things that were new to me."
"Both the facilitators were in the print media. It is great to hear things right from the horse's mouth.""The training made me understand that everyone is playing an important role in communication and everyone can be a communicator."
"Both trainers are very good and the knowledge they shared are very useful to me."
"This training has given me a good insight into the media world and the workings of journalists and editors – what they look for in search for news.""It was a fun training."
"An eye-opening education indeed. I’ve been enlightened, leaving this workshop with a myriad of ideas and brainwaves that will definitely give the organisation a lot more visibility and prominence."
"Anita and Julian were really good at explaining the media mechanics and the training opened my eyes at other ways to promote conservation."
ASIA TELECOMMUNICATIONS FORUM 2009: JULY 16-17, 2009
Posted on July 24, 2009
Anita Devasahayam was the moderator for the second session entitled "The Telecoms-Internet Convergence – An Emerging Online Ecosystem" at the Asia Telecommunications Forum 2009: "The Convergence Factor: Next Generation Telecommunications in the Making" held at PWTC, Kuala Lumpur.
Speakers: Datuk Robin Wong, CEO, Optical Communications Engineering Sdn Bhd and Mr Kelvin Lee, Senior General Manager, Green Packet Berhad.
Organiser: Asian Strategy and Leadership Institute (ASLI)
Participation during the Q & A session was lively with issues such as how convergence is shaping the communications landscape and what operators are doing to deliver next generation networks to meet demands of increasingly savvy consumers.
(Pics courtesy of ASLI)
THE POWER OF THE INTERNET: JUNE 23, 2009
Posted on June 25, 2009
View more presentations from Julian Matthews.
Talk at Rotary Club of Petaling Jaya.
Presenter: Julian Matthews. Participants: Club members.
FEEDBACK:
"Thank you for sharing your knowledge of IT in terms of the power of internet to RCPJ. The response has been very good."
"The presentation was very interesting - the power of the internet- speaks for itself. Thank you again."
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS:
JUNE 05, 2009
Posted on June 09, 2009
In-house workshop for leading wireless broadband service provider.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-level management team and department heads.
Topics included: Who's who in the media, 5Ws1H, thinking in headlines, giving better quotes, preparing for the interview, key messages, TV interview dos and don'ts, understanding what the media wants, linking and bridging, social media and crisis communications.
FEEDBACK:"Well-organised training, full of fun and information on how to handle the media. Both trainers are experienced and have the ability to motivate the participants."
EFFECTIVE MEDIA SPOKESPERSON AND CRISIS COMMUNICATIONS:
MAY 28, 2009
Posted on June 09, 2009
In-house workshop for leading Internet security organisation.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: C-level management team and department heads.
Topics included: Who's who in the media, presentation techniques, understanding what the media wants, managing the interview, how to give better quotes, key messages, linking and bridging, social media and crisis communications.
FEEDBACK:"I find this course very practical and useful. The exercises are definitely useful."
"Very good training with experienced presenters."
"Very lively."
EFFECTIVE MEDIA RELATIONS AND CRISIS COMMUNICATIONS:
MAY 13-14, 2009
Posted on May 15, 2009
In-house workshop for leading Internet security organisation.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Managers, systems analysts and executives in security management, corporate branding, media relations, media research, human resources and corporate communications.
Topics included: Media relations, social media, the media plan, key messages, FAQs, tools of the trade and crisis communications.
FEEDBACK:"The role-playing, case studies, videos and social media examples assisted me in understanding this course better. Kudos to the trainers for making this courses a very interesting and enjoyable session."
"Training was conducted in a very interesting manner. Did not realize time flies! I'm completely satisfied."
"The trainers are very knowledgeable and interesting and handled the class well. They understand our issues and addressed our concerns and gave very relevant examples and case studies."
"Both trainers are very experienced journalists and all information provided is very useful to our organisation."
"This training is very useful and successfully met the objectives! Well done to Anita and Julian."
"Both trainers are well-versed in the this area and successfully ignited the interest and importance of media relations."
"Truly inspiring and and valuable insights."
CORPORATE SOCIAL MEDIA: MAY 5-6 2009
Posted on May 7, 2009
Public workshop on Corporate Social Media organised by Coreventus at Crowne Plaza Mutiara Hotel, Kuala Lumpur.
Trainers: Julian Matthews and Anita Devasahayam
Participants: Senior Managers, Marketing and Brand Development Executives and Corporate Communications Personnel.
Topic highlights:
- Key Trends in Corporate Social Media
- Case Study: Barack Obama Presidential Campaign 2008
- Corporate Blogging, Microblogging and Social Networks
- Crisis Communications and Media Relations
- Online Marketing and Social Media Campaigns
- Strategy, R.O.I and Management Buy-In
- Drafting the Social Media Plan
- Social Media as a Corporate Investment
THE POWER OF THE INTERNET: APRIL 9, 2009
Posted on April 22, 2009
(President T. Xavier Saganathan, right, presents a souvenir - photo courtesy of Rotary Club of Seremban)
Invited guest of the Rotary Club of Seremban, the oldest Rotary Club in Malaysia. I have a special affection for Seremban for three reasons: I wrote a story on the town as a travel journalist and won an award for it. A very good friend moved there and we used to visit on occasional weekends - every trip was memorable. Lastly, my father was born there.
This talk was about the power of the emotive web, the social media and how one person can effect change online. Spoke about Daniela's story, The Free Hugs Campaign, The Pink Panty Protest and Rotary of Colombo's efforts during the tsunami disaster. A copy of my presentation can be found here - Julian Matthews.
Participants: Rotary Club of Seremban members.
ONLINE PR DISASTERS AND HOW TO AVOID THEM: MARCH 18, 2009
Posted on March 18, 2009
Invited guest of the Rotary Club of Damansara-West. Spoke on email rumours, hoaxes and online public relations disasters.
Guest speaker: Julian Matthews.
Participants: Rotary Damansara-West Club members.
Topic: In the digital age, a reputation that has taken years to build can be destroyed in seconds. A rumour, faked photo or an incriminating video can spread via the Internet like wildfire. It can cause serious damage to your corporate reputation and substantially reduce shareholder value. How do you counter hoaxes, errors, gossip and and false information on the Internet? This presentation addresses these questions and others you may have on some of the most important communication issues of the 21st century.
HARNESSING THE POWER OF THE WEB: FEB 22, 2009
Posted on Feb 22, 2009
(Pic by Farouk Nourish)
Rotary District 3300 Annual PR Workshop on effective media relations, tips on using social media to raise the profile of your club, attract new members and start conversations
Guest trainer: Julian Matthews.
Participants: Rotary Club members.
Topic highlights:
- Lesson on the web, re-thinking content
- Social media 101
- 7 Case studies
- 10 tips on Google search
- 23 tips on blogging
- 5 steps to post audio online
- 5 tips on photos
- 5 tips on posting videos on YouTube
- 10 tips on Facebook
- 5 tips on microblogging: Twitter
Posted on Dec 13, 2008
In-house workshop on media relations, new media and crisis communications for a leading healthcare and medical tourism destination.
Trainers: Anita Devasahayam and Julian Matthews.
Participants: Senior Managers, Marketing and Brand Development Executives and Corporate Communications Personnel.
Topic highlights:
- Understanding the media
- Facing the media
- New media and crisis communications
- Media relations and branding
- Drafting the media plan
- Drafing the crisis communications plan
"Such a great training I have attended so far!"
"It is an eye-opener. The session was interesting. We appreciate the openness in sharing."
"Trinetizen Media provided the exact training material that we required. Overall, I benefitted a lot from this interactive training."
"An informative and enjoyable session."
"The workshop is very interactive."
"Good job and well done."
CRISIS COMMUNICATIONS IN THE YOUTUBE AGE: NOV 19, 2008
Posted on Nov 19, 2008
Presentation at a Malaysian International Chamber of Commerce and Industry seminar on the impact of social media on crisis communications.
Speaker: Julian Matthews.
Participants: Senior Managers, Executives and Corporate Communications Personnel from diverse industries.
Topic highlights:
- Case studies on Internet-triggered crises
- Pro-active measures to train your staff to counter future crises
- How to use social media tools to engage prospects, customers, investors, suppliers and partners.
WEB 2.0 AND COMMUNICATIONS: NOV 11 & 12, 2008
Posted on Nov 13, 2008
Presentation at BankTechAsia 2008 conference on banking and financial service industries and the transformation brought on by technology, held over two days at Kuala Lumpur Convention Centre , Kuala Lumpur, Malaysia.
Speaker: Anita Devasahayam.
Participants: CIOs, Senior Managers, Directors, Executives from the banking industry
Topic highlights: Web 2.0 and social media: usage, implications, challenges and resources for the financial industry.
Presentation available at: Slideshare.
MANAGING MEDIA IN A CRISIS: JULY 16 & 17, 2008
Posted on July 17, 2008
Public workshop on media relations, new media and crisis communications held over two days at Boulevard Hotel, Mid Valley, Kuala Lumpur.
Main facilitator: Anita Devasahayam. Guest speaker: Julian Matthews.
Participants: Senior General Managers, General Managers, Directors and Executives.
Topic highlights: Understanding the media, New media, formulating crisis key messages, press releases and holding statements, FAQ exercise, countering Internet rumours, hoaxes and brand terrorism, and crisis communications role-play scenarios.
MEDIA RELATIONS WORKSHOP: JUNE 2 & 3, 2008
Posted on June 3, 2008
In-house workshop on media relations, new media and crisis communications for a leading manufacturer and exporter.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Executives, plant managers, supervisors and security personnel.
Topics included: Understanding the role of media, the 5Ws and 1H, impact of new media, dealing with media in an emergency, how to handle media enquiries, press release writing, key messages and crisis communications.
FEEDBACK:"I would like to thank the trainers for giving me the confidence especially when we need to meet the media."
"Good, excellent! I was so excited with this training which is new for me."
"Both trainers are well-versed with the topics and able to execute the training professionally."
"A good and fantastic training in media relations."
"Knowledgable and good presentation."
MULTIMEDIA JOURNALISM WORKSHOP: MAY 28-30, 2008
Posted on May 30, 2008
In-house workshop on Multimedia Journalism for a leading news wire agency held over three days.
Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters, editors, audio visual personnel.
Topics included: New media, multimedia writing, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, 3G phones and audio slideshows.
FEEDBACK:"I enjoyed this course and the many more things that I've learnt. I really appreciate the cooperation between my news organisation and Trinetizen."
"Recommended to all journalists as there is a rising trend in multimedia reporting."
"As I have little knowledge on photo editing, this course helped me to broaden my level of knowledge on photo editing."
"The Management Committee will need a session – perhaps two hours just to understand the trends, the direction that new technology is providing to new media."
"Keep up the good work!"
"Longer classes, more classes. At least once a week."
NEW MEDIA WORKSHOP: May 23, 2008
Posted on May 23, 2008
One-day workshop on New Media and Media Relations at One World Hotel for leading cellular service provider.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Corporate communications, media relations and marketing personnel.
Topics included: New media, search and RSS, blogging, podcasting, social media marketing, social media press release, pitching online media, crisis communications and press conference scenarios.
FEEDBACK:"Interactive, very up-to-date knowledge and resources. Very practical solutions for business."
"I loved the fact that the training was engaging and very simple, yet at the same time, detailed and informative. This training made ‘new media’ seem easy."
"Share some of the more current training topics that is your strength."
"Exceptionally refreshing and provided good insights towards new media and a great overview of what’s available and how to make use of it."
"The training is very useful and informative – an eye opener on the tools, functions, topics, RSS etc."
"Very insightful, excellent examples and guides which are non-complicating. Presentation was informal and easy to grasp. I want more!"
"Informative, useful in my work and daily life."
MULTIMEDIA JOURNALISM WORKSHOP: April 17-19, 2008
Posted on April 19, 2008
In-house workshop on Multimedia Journalism for leading English daily held over three days.Presenters: Anita Devasahayam and Julian Matthews.
Participants: Reporters and editors of leading English daily.
Topics included: New media, multimedia journalism, 3G mobile phone applications, search, RSS, blogging, podcasting, digital photo editing, digital audio editing, online interview techniques, web writing, Eyetrack studies, creating audio slideshows and producing multimedia packages.
FEEDBACK:"I found the multimedia workshop very informative and interactive. The knowledge and skills gained would come in very useful in this era of digital media journalism."
"I appreciate how Julian has tried to tailor this training session to the needs of my team. His knowledge and opening us to so many other sites in the virtual world have helped to give us more ideas on more effective communication forums. It was a worthy crash course."
"It was very educational and I discovered the software introduced is extremely user-friendly."
"Trinetizen Media was able to educate us on a variety of online trends and methods available now. They were friendly, helpful and, most importantly, well-versed on all things multimedia."
"Had a fantastic time which went by so quickly for a three-day course."
INVESTOR RELATIONS CONFERENCE: ASIA BUSINESS FORUM
Posted on March 25, 2008
Presentation by Julian Matthews entitled "Crisis Communications in the YouTube Age" at 10.45am, March 25th, 2008 at JW Marriott, Kuala Lumpur organised by Asia Business Forum.Blogs, podcasts, social networks and video sites are running riot on the Internet and mobile networks.
- How do you ensure your key messages are not lost in the dense fog of a saturated mediascape?
- How do you counter hoaxes, errors, rumours and false information in the era of viral communication?
- How do you know whether the social web is worth the R.O.I.?
This presentation addresses how you can begin to participate in the global conversation in investor relations.
Presentation available at Slideshare.net.
POWER OF PUBLIC RELATIONS CONFERENCE
Posted on March 17, 2008
Presentation by Anita Matthews entitled "Realising the Role of Wikis and Blogs in PR" at 10.45am, March 17th, 2008 at Grand Millennium, Kuala Lumpur organised by Knowledge Group of Companies.
Topic includes:
- Integrating these emerging communications channels into your PR campaigns
- Harnessing the power of social network
- Identifying and reaching influential bloggers
- Enjoying the benefits of RSS, blogging and podcasting