tag:blogger.com,1999:blog-8769336Fri, 12 Mar 2010 02:21:44 +0000on media, tech, design and other stuffhttp://www.trinetizen.com/blog/trinetizen@gmail.com (Julian)Blogger428125tag:blogger.com,1999:blog-8769336.post-489361613127268344Fri, 12 Mar 2010 02:21:00 +00002010-03-12T10:21:44.704+08:00SMJ March 12http://www.trinetizen.com/blog/2010/03/smj-march-12.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-4800986466293544332Fri, 12 Mar 2010 02:06:00 +00002010-03-12T10:08:15.338+08:00Click Herehttp://www.trinetizen.com/blog/2010/03/smj-2.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-5497234527188110313Mon, 13 Jul 2009 16:10:00 +00002009-07-14T00:15:04.841+08:00This blog has permanently moved to http://blog.trinetizen.com. New RSS: http://blog.trinetizen.com/wordpress/?feed=rss2New email subscription: Enter your email address:Delivered by FeedBurnerhttp://www.trinetizen.com/blog/2009/07/this-blog-has-moved.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-6098369155167222411Mon, 13 Jul 2009 07:59:00 +00002009-07-13T19:06:36.311+08:00This is an oldie but goodie from Cynthia Medina at Amadeus University: The top 10 things we recommend to do before implementing a social network.1. MANAGEMENT TRAINING: Have your management staff attend a Web 2.0 awareness training that describes social networks, blog, wikis, discussion boards, and social bookmarking. If management understands the differences between these technologies, it will http://www.trinetizen.com/blog/2009/07/10-step-guide-to-social-networks.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-8455097857976361064Wed, 01 Jul 2009 14:21:00 +00002009-07-01T23:47:47.126+08:00(Credit: Venn diagram based on DespairWear T-shirt)Joshua-Michele Ross has outlined a simple guide for employers and employees on use of social media tools:SOCIAL WEB GUIDING PRINCIPLES FOR EMPLOYERS(edited)1. LEAD BY EXAMPLE. Leaders should model the behavior they would like to see their employees take. A corollary to this rule: don't delegate social media to interns or people who can't possiblyhttp://www.trinetizen.com/blog/2009/07/corporate-guide-to-social-media.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-3551302474412338311Tue, 23 Jun 2009 16:49:00 +00002009-06-24T01:20:29.121+08:00From the Nieman Journalism Lab by Michael Andersen: Four crowdsourcing lessons from the Guardian’s (spectacular) expenses-scandal experimentOkay, question time: Imagine you’re a major national newspaper whose crosstown archrival has somehow obtained two million pages of explosive documents that outed your country’s biggest political scandal of the decade. They’ve had a team of professional http://www.trinetizen.com/blog/2009/06/crowdsourcing-journalism-guardian-way.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-5918245567196678361Mon, 22 Jun 2009 01:43:00 +00002009-06-22T10:39:04.631+08:00Julie Posetti has posted a set of guidelines for journalists when using Twitter. You will find some of these obvious and others contradictory and meaningless (be human, be honest but don't bitch about your workplace), but kudos for trying to frame Twitter in a context that some journalists can understand -- or choose to ignore.Top 20 Take Away Tips for Tweeting Journos1) Think before you tweet --http://www.trinetizen.com/blog/2009/06/twitter-rules-for-journalists.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-8180911305672140170Tue, 16 Jun 2009 02:13:00 +00002009-06-16T10:19:23.368+08:00David Griner has outlined a simple strategy to kick off a social media initiative in this presentation.How to create a social media strategyView more Microsoft Word documents from David Griner.http://www.trinetizen.com/blog/2009/06/how-to-create-social-media-strategy.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-7779255523723862102Mon, 01 Jun 2009 12:26:00 +00002009-06-01T21:01:38.919+08:00Some interesting thoughts from a social media panel at New England Xpo for Business at Boston by Beth Perdue, the editor of the New England Business Bulletin:1. TRANSPARENCY: The marketing mentality is shifting to one that emphasizes authenticity and transparency, creates two-way conversations, and looks to build assets in relationships including those with influential bloggers and Twitter http://www.trinetizen.com/blog/2009/06/roi-of-social-media.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-191915625830768365Thu, 21 May 2009 04:55:00 +00002009-05-21T13:16:15.906+08:00[via Editor & Publisher]Just to show you how far removed and laughable the supposedly "smartest people in the room on journalism" are, here are the recent rules introduced by WSJ for its staff's social media activities:* Don't recruit friends or family to promote or defend your work.* Consult your editor before "connecting" to or "friending" any reporting contacts who may need to be treated as http://www.trinetizen.com/blog/2009/05/wall-street-journals-silly-rules-on.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-2756648333648540410Tue, 12 May 2009 16:09:00 +00002009-05-13T00:20:54.857+08:00Emily Bell's speech of the Future of Journalism is worth reading in its entirety or get the gist from this blog.Some highlights:Recently Clay (Shirky) kicked off a terrible noisy feedback loop of chatter about the future of journalism when he talked about it in the context of the introduction of the printing press and pointed out that everyone talked about the revolution without acknowledging http://www.trinetizen.com/blog/2009/05/future-of-journalism-emily-bell.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-9210117087496806021Mon, 11 May 2009 17:55:00 +00002009-05-12T01:59:11.164+08:00Ed Bennett's presentation on social media adoption at University of Maryland Medical Ssytem:Hospitals & Social MediaView more presentations from Ed Bennett.http://www.trinetizen.com/blog/2009/05/can-hospital-use-social-media.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-767356091800635587Thu, 07 May 2009 16:13:00 +00002009-05-10T16:42:45.645+08:00What role has social media in promoting orchestras?Canadian blogger Rob Cooper (pic above), a "former fat guy", answers that question when he was recently invited to live-tweet a performance by the Edmonton Symphony Orchestra (ESO).We stumbled upon him after searching for a related case study for our participants at a recent Corporate Social Media training workshop.Rob was kind enough to respond http://www.trinetizen.com/blog/2009/05/tweeting-live-orchestral-performance.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-7334906368293542355Mon, 04 May 2009 17:48:00 +00002009-05-05T02:25:49.534+08:00I was planning to share a case study on online retailer Zappos with the participants in the Corporate Social Media workshop we're conducting tomorrow.In my research, found an interview of Zappos CEO Tony Hsieh and Loic Le Meur in a bathroom, in which he says he would be happy to send a free copy of the Zappos Culture Book to anyone upon request.Wrote to Tony late Wednesday night and received thishttp://www.trinetizen.com/blog/2009/05/how-zappos-ceo-made-my-day.htmltrinetizen@gmail.com (Julian)1tag:blogger.com,1999:blog-8769336.post-6557346824248869593Wed, 29 Apr 2009 17:10:00 +00002009-04-30T02:21:16.523+08:00Was quoted in an article by Chen May Yee of StarTribune.com on Lee Aase, who does an amazing job at Mayo Clinic with social media."Mayo turns to social media to reach out to potential patients"Highlights:A few years ago, Lee Aase was just another flack for the Mayo Clinic, issuing press releases on cue and calling news conferences for doctors to present carefully scripted messages.These days, http://www.trinetizen.com/blog/2009/04/lee-aase-and-mayo-clinic.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-20966226896411983Sun, 26 Apr 2009 14:55:00 +00002009-04-27T00:40:25.615+08:00Two articles point to how corporations are dealing with the viral nature of social media and either getting it or completely fumbling.Corporate America's messy embrace of new media - &copy LATimesFaceBook puts fizz in Coke - &copy FT3 LESSONS TO BE LEARNT1. Corporations need to understand there is a latent, under-served fan base that wants to connect and engage with their brands online. Tap into http://www.trinetizen.com/blog/2009/04/corporations-reluctant-embrace-of.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-3921703828526849760Tue, 21 Apr 2009 17:54:00 +00002009-04-22T01:54:33.622+08:00A Brian Solis article in the Social Computing Journal asks "Is Social Media Recession-Proof?".Highlights:- While dollars evaporate from traditional budgets previously earmarked for advertising, public relations, events, and other ROI elusive programs, the general sentiment seems to recognize Social Media as a cost efficient experiment for maintaining visibility without falling completely off the http://www.trinetizen.com/blog/2009/04/making-case-for-social-media-in.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-8296148302869310316Mon, 13 Apr 2009 17:03:00 +00002009-04-14T01:39:37.896+08:00Shai Agassi was a rising star in German software giant SAP when he was challenged to rid the world of oil addiction. He kicked off Better Place, raised US$200m and convinced Renault-Nissan to build the cars. He has already signed on Israel, Denmark and Australia and aims to convert the US with projects running in Hawaii and Northern California.Watch this convincing presentation at TED.Related http://www.trinetizen.com/blog/2009/04/how-do-you-run-whole-country-without.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-4029139889387960436Fri, 03 Apr 2009 06:12:00 +00002009-04-03T14:27:35.526+08:00Jacek Utko at TED:http://www.trinetizen.com/blog/2009/04/can-design-save-newspapers.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-2208844752267758833Thu, 02 Apr 2009 07:45:00 +00002009-04-02T16:19:49.730+08:00This came up in conversation last night on how a friend's friends got taken by an email scammer using a variant of the Nigerian 419 scam.While I was in New Zealand, I had the pleasure of reading The Daily Aardvark, run by the eccentric Bruce Simpson, who gained notoriety later for wanting to build, among other things, a Cruise Missile.Mr Simpson's rants were a daily must-read and among them was http://www.trinetizen.com/blog/2009/04/scamming-nigerian-scammers.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-5932148093318467275Wed, 25 Mar 2009 07:21:00 +00002009-03-25T15:49:49.613+08:00In Book End: How the Kindle Will Change the World, Jacob Weisberg suggests how the new iteration of Amazon's reading device will start the fire that ends the Gutenberg era:I'm irksomely enthusiastic about my cool new literature delivery system. Like the early PCs, the Kindle 2 is a primitive tool. Like the Rocket e-book of 1999 (524 titles available!), it will surely draw chuckles a decade hence http://www.trinetizen.com/blog/2009/03/will-kindle-3-end-printed-book-era.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-8092196198768750992Wed, 25 Mar 2009 05:18:00 +00002009-03-25T13:47:17.654+08:00President Barack Obama continues to want to engage "folks" online, this time with a new service called Open For Questions:Despite continued criticism of the bailouts, it takes a brave guy to still want to "experiment" and reach out to so many angry people. As of this writing, 7,451 people submitted 7,706 questions and cast 261,052 votes.Some random ones: "Mr. President, my husband and I are on http://www.trinetizen.com/blog/2009/03/obama-is-open-for-questionbs.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-4071126538010273497Mon, 16 Mar 2009 15:13:00 +00002009-03-17T00:38:33.390+08:00After reading Shirky today, I can see editors lining up with their shotguns and shouting in unison -- "Pull!".Again Clay, in his usual cerebral way, has taken the complex and reduced it to simple cold, hard facts, weaving in his wikipedian understanding of the Internet and making news owners seem like grumpy old men stuck in the mud and missing targets.Sometimes he loses me -- perhaps this simplehttp://www.trinetizen.com/blog/2009/03/shooting-shirky.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-3698670618386285261Thu, 12 Mar 2009 06:06:00 +00002009-03-12T15:28:13.420+08:00http://www.trinetizen.com/blog/2009/03/separated-at-birth-madoff-palpatine.htmltrinetizen@gmail.com (Julian)0tag:blogger.com,1999:blog-8769336.post-4354133936545752514Tue, 10 Mar 2009 17:50:00 +00002009-03-11T02:43:08.674+08:00Out-of-this-world demo at TED by Pattie Maes and her brilliant student Pranav Mistry on the possibilities of wearable tech. Maes and Mistry put together a crude US$350 device made with off-the-shelf parts that acts as an intelligent sensor cum projector and showed how you could project a calculator on your hand or use the numbers to make a call. The device can sense what you are reading - a http://www.trinetizen.com/blog/2009/03/mind-blowing-ted-demo-of-sixth-sense.htmltrinetizen@gmail.com (Julian)0