trinetizen

on media, tech, design and other stuff

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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Tuesday, April 14, 2009

How do you run a whole country without oil?

Shai Agassi was a rising star in German software giant SAP when he was challenged to rid the world of oil addiction.

He kicked off Better Place, raised US$200m and convinced Renault-Nissan to build the cars. He has already signed on Israel, Denmark and Australia and aims to convert the US with projects running in Hawaii and Northern California.

Watch this convincing presentation at TED.


Related links:
Shai Agassi: A Moment of the Transformation
Project Better Place
Dafna Berezovski explains how.
Tell it to me like I was a 5th Grader
The Wired article.
Shai Agassi's revived blog

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