trinetizen

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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Tuesday, April 01, 2008

Motorola insider reveals the mess


How does an industry icon stumble so badly?

Numair Faraz, personal adviser to Motorola CMO Geoffrey Frost, gives an insider view in a letter to engadget.com on Frost's untimely death, his wife's suicide, former CEO Ed Zander's extravagances, including a fleet of private jets and US$30m golden parachute, and the ineptitude of current CEO Greg Brown who insists all his emails be printed by his secretary and replied to by dictation.

Numair to Brown:
...instead of merely being inept, you're actually actively killing the company. Your lack of understanding of the consumer side of Motorola doesn't give you a valid reason for selling the handset business; moreover, publicly disclosing your explorations of such a move, in an attempt to keep Carl Icahn off your back, shows how much you value the safety of your incompetence.

You clearly have no interest in fighting the good fight and attempting to mold Motorola into the market leader it can and should be.

MORE.

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