trinetizen

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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and AsiaBizTech.com. I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Friday, March 28, 2008

Everywhere: A user-generated magazine

Everywhere is a glossy travel magazine made up entirely of contributed photos and short pieces by visitors to the site. Published contributors get paid and you can even download the PDF version of Issue 1 and Issue 2.

Rohit Bhargava is enthused by it:
Every month, the editors select the best articles and photos (based on their editorial team and a system of voting on their website) and lay out a new magazine. This is brilliant for a number of reasons, but most specifically the costs they save on hiring a staff of writers and paying their expenses is put into the production of the magazine which is every bit as professional and beautiful as any other travel magazine likely to be on your coffee table...it will be interesting to see if this model of a completely user generated magazine could work in other industries. Is this unique to travel because of the passion people have for writing and photography in this category, or could it work for any industry?

MORE
The Everywhere Mag model explained.

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