on media, tech, design and other stuff

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Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Monday, June 12, 2006

Holovathy on the new journalism

Again, Adrian Holovathy of and fame, teaches us how to re-think what we do as journalists:

OJR: What ought news organizations do to encourage tech innovation from their staffs?

Holovaty: Hire programmers! It all starts with the people, really. If you want innovation, hire people who are capable of it. Hire people who know what's possible.

And once you hire the programmers, give them an environment in which they can be creative. Treat them as bona fide members of the journalism team -- not as IT robots who just do what you tell them to do.

OJR: Do you think most news managers are afraid of technology? If so, how do tech-savvy journalists overcome that?

Holovaty: I've met both types of managers -- those that are scared and those that aren't. (For the news managers who *are* afraid of technology, you can't blame 'em. It's only natural. Technology is completely changing their industry, whose rules haven't changed drastically in a long time.)

It seems the best way to overcome the fear is to emphasize that technology can be used to further the goals of journalism. It's reasonable for managers to be afraid of things they don't understand, but if you boil down the specific technology to the specific journalism problems it solves, I suspect managers would be more understanding.



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