on media, tech, design and other stuff

My Photo
Name: Julian Matthews
Location: Kuala Lumpur, Malaysia

Hi. I'm a former journalist and Malaysian correspondent to CNet, ZDnet, Newsbytes (Washington Post-Newsweek Interactive wire agency), Nikkei Electronics Asia and I also previously contributed to The Star, The Edge, The New Straits Times, The New Zealand Herald and various magazines. Currently, I train and advise managers and executives on strategies to optimize their use of social media and online channels to reach customers. My company, Trinetizen Media, runs media training workshops on social media, media relations, investor relations, corporate blogging, podcasting, multimedia marketing, online advertising, multimedia journalism and crisis communications. You can connect with me on Facebook or LinkedIn or Twitter.

Tuesday, May 16, 2006

Holovaty's Missouri J-school speech

Adrian Holovaty tells it like it is:

Graduates, the fire should be burning under each and every one of you. You should be yearning -- aching -- to bring this industry into a new age. Your generation -- our generation -- is going to be the one to do it.

You're going to be the people breaking the rules. You're going to be the people inventing new ones. You'll be the person who says, "Hey, let's try this new way of getting our journalism out to the public." You'll be the PR person who says, "Let's try this new way of public relations that takes advantage of the Internet." You'll be the photographer who says, "Wow, quite a few amateur photographers are posting their photos online. Let's try to incorporate that into our journalism somehow."

You'll be the person who asks, "Why are we doing things the way they are?", and when the top editor says, "Because that's the way they've always been done," you'll openly question that. "Because we've always done it that way" doesn't cut it. "Because we've always done it that way" is blatantly unacceptable, blatantly lazy, and you need to call that out.

The pressure's on. :)



Post a Comment

<< Home