Portalizing Asia

By Julian Matthews

A quiet revolution is brewing on the Internet portal-playing landscape in Asia.

Even as Yahoo!, Microsoft’s MSN and Lycos move in to colonize the masses, Asian players are taking counter-offensive measures.

The payoffs are obvious. Portals are proven big traffic generators, and Asia is the one of the fastest-growing Internet markets. Couple this with the potential to direct that traffic onto gold-lined e-commerce pathways and the war has just begun.

The battle cry seems to be: “Whatever Yahoo! can do, we can do better.” In Malaysia, a new player has entered the fray while others have revamped and expanded their portal offerings.
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