Book review: Jeremy Rifkin: Still relevant … perhaps more so

BY ANITA MATTHEWS

How the Shift from Ownership to Access is Transforming Capitalism
Written by Jeremy Rifkin
Publisher: Penguin (2001)

AUTHOR Jeremy Rifkin’s book titled The Age of Access: How the Shift from Ownership to Access is Transforming Capitalism is a bold warning of how society is hurtling happily to a life of “paid experiences.”

Blame it on the forces of globalisation, pervasive technology and the growing culture of instant gratification. But as Rifkin has it, we are apparently warming up and embracing the trend of paying for everything including stuff that can be got for nothing.

The edition that I read was published two years ago, so why pay any attention to a dated version and for that matter, why read this review?

Simply because it is a noteworthy read and a good follow-up to his previous books that included the 1995 bestseller The End of Work, that was on the mark about how technology in use at the workplace will eventually displace jobs.

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Malaysians abroad: Plotting a food path

By Anita Matthews

Yougeswari Subramanian literally fled her parents when she moved to New Zealand in 1991. Her husband Vijay had joined his sibling in Auckland in November 1987 when Vijay’s business venture fell through. “My five-month-old daughter Santhiya and I moved back to my parents home in Buntong,” said the 42-year-old mother of two.

Moving home brought back embittered childhood memories where Youges, the sixth of seven siblings, was forced to cook and clean in her family home. Having lost an older sister, Youges became the only daughter and indirectly burdened with housework. “Even as a 12-year-old I had learn how to budget the weekly expenses, buy groceries for the week and cook meals daily. I could not understand why my mother made me do all these things and felt that life dealt me a bitter blow at such a young age,” she recalled.
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