PC Makers Adopt Build-to-Order to Stay Competitive

By Julian Matthews

Manufacturers are touting the build-to-order model and localization as a means to stay competitive in the cut-throat PC assembly business in Asia.

Dell Computer Corp, Gateway 2000 Inc and Packard Bell-NEC Inc, are leading the way in Malaysia by using flexible configuration and local sourcing of parts to slash inventory and reduce exposure to price dips.

The three companies have benefited since opening manufacturing plants in Penang and Malacca in the last two years.

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